Retail Solution

Retail Solution

The Customer

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Kalevala Koru Oy’s flagship store in Finland deals with jewellery. Their store is furnished attractively and their jewellery is displayed in a clear, visual and customer-friendly manner with an interior that is spacious and beautiful.

The Challenge

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Kalevala Koru Oy had used an older Brother’s electronic labeller for several years. Their labeller was compact but do not include font options and had only one default label width. Hence, they require improvement on their visual marking of pricing.

The Solution

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Kaleva Koru Oy has resolved their visually challenging pricing issue with the help of Brother as they could print price tags using PT-D600 on TZe White on Black laminated labels.

“It is an intrinsic part of our Finnish mindset which one prefers to have plenty of time to look at the products. Therefore, it is paramount that price tags are informative and clear. Explicit pricing can support our sales personnel’s work and improve customer experience. For instance, when our store is busy, customers could have a glimpse at our prices before getting served by our salespersons.”, said Tuula Junttila, Store manager at Kalevala Koru.

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